🐧 How high net worth households allocate their wealth

INSIDE: Asset Allocation by Wealth Tier, Benchmarks, 5 Asset Class Patterns
February 11, 2024

I’m often asked, “how do wealthy people allocate their assets?”

Today, in 10 minutes or less, you’ll learn:

  • 👨‍👩‍👦 How US Households Allocate Their Net Worth by Wealth Tier
  • ✅ Asset Allocation Benchmarks for Financial Independence Seekers
  • 📊 Patterns and Trends across 5 asset classes: Primary Residence, Retirement Funds, Stocks, Real Estate, and Business Interests


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🤑 How high net worth households allocate their wealth

After synthesizing data from Tiger21, Hampton, and the US Federal Reserve, I’ve learned a few key lessons about asset allocation.

In particular, the US Federal Reserve provides a rare glimpse into asset allocation by household net worth tier.

From $10k all the way up to $1B.

Here’s the skinny:

Expect your net worth composition to change significantly as wealth grows.

Here’s 6 of my key takeaways:

  1. $1M-$10M net worth is a useful benchmark for financial independence seekers.
  2. Primary Residence as % of assets decreases as wealth accumulates.
  3. Retirement Funds as % of assets peaks at $100k-$1M net worth, then declines.
  4. Stocks as % of assets grows as wealth accumulates.
  5. Real Estate as % of assets peaks in between $1M-$10M net worth then declines.
  6. Business Interests as % of assets grows as wealth accumulates.

1/ $1M-$10M net worth is a useful benchmark for financial independence seekers

Many Money Abroad readers are chasing financial independence.

Given that most people I know have a FIRE number within the $1M-$10M net worth range, this tier is a helpful reference point for myself (and these readers).

Asset Allocation of Wealthy Households ($1M-$10M)

  • Liquid: 5%-10%
  • Primary Residence: 10%-25%
  • Retirement Funds: 10%-25%
  • Stocks and Mutual Funds: 10%-30%
  • Real Estate: ~10%
  • Business Interests: 20%-40%

What surprises me:

  • Relatively small % allocated towards stocks and non-primary residence real estate
  • Business interests make up a huge chunk — and an even bigger one for the ultra-wealthy ($10M+)

2/ Primary Residence as % of assets decreases as wealth accumulates

For many households, buying a home is the ultimate dream.

Despite not having much, my parents prioritized home purchase as one of their top financial goals.

The Fed data shows that while primary residence makes up over 30% of net worth for households with $10k to $100k, this drops to single digits for households with over $10M.

Hampton’s dataset of high-net-worth entrepreneurs shows a similar pattern. Primary residence allocation % drops as net worth grows.

My suggestion:

Shoot for primary residence to make up no more than 30% of your net worth. It’s generally illiquid, which reduces flexibility.

And if 2008 taught us anything, it’s that tying up a large part of your wealth in one property can lead to heaps of risk in a bad market.

3/ Retirement Funds as % of assets peaks at $100k-$1M net worth, then declines

Retirement funds include pensions and tax advantaged accounts (e.g. IRAs in the US).

These typically have a maximum annual contribution limit.

While retirement funds are excellent for accumulating wealth due to tax advantages, they’re challenging to maintain as a % of assets beyond a few million in net worth.

Hence, the ultra-wealthy don’t have a relatively large holding in their retirement accounts.

My suggestion:

Maximize tax-advantaged retirement accounts.

Find new contribution opportunities (e.g. most people in the US still don’t know about business retirement accounts like Solo401k’s).

4/ Stocks as % of assets grows as wealth accumulates

Stocks and Mutual Funds starts off as Then it balloons to over 20% for households in the $10M tier and above.


I can only speculate that these households have saturated their retirement funds, so they shift more allocation towards stocks and mutual funds.

Why not bonds or other assets?

Well, equities have been one of the best-performing asset class within the past 200 years (if not the best).

My suggestion:

For the above-average person, buy low-fee passively managed ETFs or index funds that track a broad market index. Automate your investing.

Picking individual stocks is a very difficult game. 90% of the S&P 500 companies since 1955 have gone bankrupt, been acquired or fell off the list.

For example, here’s a few index funds I buy:

  • VOO - S&P 500 index
  • VTI - Total Stock Market Index
  • VXUS - Total International Stock Market Index

5/ Real Estate as % of assets peaks in between $1M-$10M net worth then declines

Real Estate starts in the small single digits for households in the Real estate is a popular vehicle for generating regular cashflow.

But why don’t the ultra-wealthy hold a higher real estate allocation?

According to the Fed data, two other asset classes take priority for this class:

Stocks and Business Interests

Here’s a few thoughts on why:

  • Stocks are relatively more scalable than real estate. You can passively grow your stock holdings, while real estate requires a bit more active overhead.
  • Owned businesses have more flexibility in how you want to build and grow your business. Depending on your products and industry, you may also have more growth opportunities than real estate.

My suggestion:

Run the numbers carefully when researching property. Take into account hidden costs and expenses (including your time).

6/ Business Interests as % of assets grows as wealth accumulates

Owning businesses is a critical part of wealthy and ultra-wealthy portfolios.

While Business Interests make up 20-40% of assets for wealth households, it balloons to over 50% for ultra-wealthy households.

Hampton’s data is skewed towards entrepreneurs, but also shows 40% to 70% of assets across wealth levels tends to be held in business interests.

Tiger21 shows 31% of their entrepreneur assets are also held in private company holdings.

My suggestion:

Find opportunities to gain business equity. Work for equity-based compensation, invest in businesses, or start a business.

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📆 How I can help

That’s all for today!

Whenever you’re ready, here’s how I can help you:

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Dexter Zhuang

Dexter is the founder of Money Abroad, an online education platform helping high-performers design their independent money path. He has 10+ years of experience building products and teams at public companies (Dropbox) and scaling startups (Xendit) across the US, Asia, and Latin America. His work has been featured in global outlets like Business Insider, CBS, US News & World Report, and Tech in Asia. He graduated from Dartmouth College.

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